In June, there were reports that Twitter planned to impose limitations on the number of Direct Messages (DMs) unverified users could send. Recently, the social network indeed implemented a restriction on the daily number of DMs that non-Blue users can send.
According to the announcement tweet from the support account, this change was made as part of an effort to combat spam on the platform. The new feature was launched recently, but the specific daily DM limits have not been disclosed yet. Twitter users have the option to subscribe to the Blue plan, which allows them to send more DMs.
Meanwhile, Elon Musk, the owner of Twitter, has publicly stated that the company's advertising revenues have significantly decreased. In a tweet earlier this week, he confessed, "We are still cash flow negative due to a nearly 50% drop in ad revenue and heavy debt." This could be one of the reasons why Twitter has implemented the DM limit. The company's desperate efforts to generate positive cash flow have raised concerns about the future of Twitter.
The combination of reduced ad revenue and financial challenges might be driving Twitter to take such measures in order to maintain financial stability. As the situation unfolds, many are left to ponder how these changes will impact the platform and what the future holds for Twitter.
