Meta's new social network, Threads, has experienced significant success since its launch on July 6, surpassing 70 million users in a short period of time. The milestone was announced by Meta founder and CEO Mark Zuckerberg on his Threads account, and he expressed that the achievement exceeded their expectations.
One of the key factors contributing to Threads' popularity is its integration with Instagram. Users can sign up using their Instagram account information, and with Instagram boasting over a billion users, the potential for Threads to attract even more users is substantial.
Adam Mosseri, President of Instagram, has been actively responding to user requests for features and improvements. He confirmed that various enhancements are in the works, including editing capabilities, improved search functionality, the introduction of a full-featured version for web users, and more.
However, one feature that won't be implemented in the near future is the ability to send direct messages (DM) within Threads. Mosseri stated that Meta does not want to create another inbox for users. Currently, Meta allows Threads users to post to other social messaging services.
Overall, Threads' success can be attributed to its integration with Instagram and the potential for further growth. Meta is actively working on enhancing the platform based on user feedback, although direct messaging is not a feature planned for immediate implementation.
